History
Feka Chow is more than a brand; it is a family project. Literally.
We are two cousins ​​who pretend to be cool , but in reality we are just trying to do what we like. Technically, this project was born in 1998, although at that time we didn't even know what branding was or that we would end up selling clothes with a story.
The name Feka Chow comes from the English expression Fake Show , a reference to what many see on social media: appearances, smoke, pure show. But we took that concept and turned it into something of our own, into something real.
Today, Feka Chow is a community, a style, and a way of telling stories through content and fashion. We are not just clothes; we are an attitude.
Welcome to the most real Fake Show that exists.
Collections: Reality made design
Our collections are a reflection of reality, which sometimes seems like a poorly written script, but which continues to inspire us. Each design is born from what happens in Ecuador and the content we create, transforming chaos into something you can wear.
From blackouts and presidential escapes to the most iconic buses in Ibarrasaudita, everything around us has the potential to become history. Hopefully even more unreal things will continue to happen — like UFO sightings in Ecuador or Jaime Roldós still being alive — so we can continue creating clothes that are not only worn, but understood.
Because at Feka Chow , fashion also tells stories.
Community: The Ibarrasaudita movement
More than a brand, Feka Chow is a movement. We want to put Ibarrasaudita on the map of content creators, mark a new era in digital culture and show that here there is also talent, creativity and humor with IQ.
We're not looking for empty likes or followers for the sake of following. We want a real community, where hate is fun, where references are understood and where the content makes people laugh, question and, above all, have fun.
Because this is not just ours, it's yours. If you're here, you're part of Feka Chow . And if you don't understand yet... you will.